Now that we are starting a new year, I have to tell you something very critical for your success and growth in 2023 as a creator, solopreneur or newbie venture founder. Stop expecting so much from other people. You cannot be disappointed when you lower your expectations. The fact of…

Creating a portfolio website for your high school senior’s college admissions application can be a powerful way to grab the attention of college admissions counselors in your state or region. While helping my children get through the college admissions process during the 2019-20 and in 2022–23 cycle, I became consumed…

The 2023 List of 200 Black Women in Tech to Follow on X(Twitter) is Here! In 2016, as a direct reaction to the erasure and almost complete ABSENCE of Black Women in Tech excluded from tech VC funding, Listings/Roundup of Techies to follow on Twitter and on tech panels (and…

If you’re struggling to get sales and to monetize your online presence, you’re going to want to tap into these shortcut emotions that people rely on when making decisions — such as whether to download your podcast, subscribe to your channel, sign up for your email list, purchase your course…

Social media platforms have become essential for any business especially for outreach to broader audiences, brand building and for connecting with existing and potential customers. However, the allure and draw of how easy it is to use social media to help you build your business, you should never rely soley…

If you’re struggling to get sales and to monetize your online presence consider social psychologist Robert Cialdini’s research where he identified 6 principles of persuasion. Tap into these shortcut emotions that people rely on when making decisions — such as whether to download your podcast, subscribe to your channel, sign…

Do you want to win over your audience or what? One way to do that is to evoke certain emotions in them through your content. …

You always hear the advice: be consistent and show up! You know it is the key to growth as a content creator however, there are other benefits: 1) When you are consistent, you come across as a reliable source of content and therefore, audiences reward your consistency by following you…

For small businesses, coaches, consultants, online trainers and other client-based companies, email marketing will forever be THE best way to secure deals and opportunities. But once you get someone on your email list, turning them into a customer or client requires a well-planned and strategic approach. Nurturing subscribers to eventually…