What I learned from Publishing 30 Shorts in 30 Days on YouTube
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I participated in YouTube’s Shorts 30 Sprint challenge and this is what I learned from the experimenting of posting 30 shorts, 60 seconds or less video content, on YouTube.
YouTube curated a community of a few thousand YouTube content creators that produce and publish short 60 second or less vertical video content on their YouTube channels, called Shorts.
On my YouTube channel, I share Pinterest Marketing, YouTube Education and social media learnings, generally.
Recently, I was invited to join a community of a few thousand YouTube creators who produce YouTube’s answer to Tik Toks. Why is that interesting?
YouTube is a video sharing platform. But generally for the most part, it is known for, customary and traditional to post videos in the horizontal format, and usually longer videos, that are about 6–10 minute in length or longer. Podcasters host hour plus long shows on YouTube. Somee host livestreams that last hours on YouTube.
The short quick video concept is relatively new in the social media and digital space.
It’s a play for the vertical Content Market, which was made famous by the likes of Tik Tok, Snapchat and Instagram reels. To encourage more YouTube creators to make shorts and to help populate its shorts feed, members of the Shorts Community accepted the challenge to help.
The challenge was to post a short every single day for 30 days. I joined. It was quite fun. We also have a discord community where we got together, compared notes, shared our shorts. In fact, a lot of the shorts content that I posted on my channel in the month of October came from ideas, suggestions or just questions that people asked in that community.
