This is What Creators Who Make Money Online Do Differently

People who do not work in the online social media, tech or online content creation and distribution sector often confuse some of the things we do to promote our work and brand for mindless play.

It’s happened to me plenty of times where someone will say to me, “don’t you ever work?” or “you’re always wasting time on Twitter or Facebook.”

The Creator Economy Is Real

Little do they know that we are actually sharing content to increase eyeballs onto a piece of contact which impacts our adsense revenue. Also, our engagement with audiences elevates our influence and clout. We can then use that influence when pitching to a literary agent for a book deal or to a brand to partner up with us or make us a brand ambassador.

Brands that tap the influence of creators calculate likes, reshares, retweets, comments and such that users generate from their online interaction with others. The bigger the reach or influence, the better the case for a brand to partner with that person when they are looking for someone to help promote a message, product or campaign.

Before, brands used to only rely on celebrities to help them market and promote their products, brands and services.