The Only Way to Get People To Care About your Content


Do you want to win over your audience or what?

One way to do that is to evoke certain emotions in them through your content. According to marketing expert Susan Gunelius, there are commonly used emotional triggers that are always effective in turning viewers and consumers into customers, such as trust, fear, and belonging.

So…just becaus you have something to say that you think is valuable in important doessn’t mean your audience will stop scrolling, open your email or sit up and pay attention.

You have to do more.

That more is: appeal to one of 7 of these top triggers:

  1. Joy/Happiness: Create content that evokes positive emotions, such as humor, laughter, or moments of happiness. People enjoy content that makes them feel good.
  2. Inspiration/Motivation: Share stories or experiences that inspire and motivate your audience. Encourage them to pursue their goals, overcome challenges, or make positive changes in their lives.
  3. Empathy/Compassion: Develop content that shows understanding and empathy towards the audience’s struggles or challenges. Let them know they’re not alone and that you genuinely care about their well-being.
  4. Surprise/Wonder: Provide unexpected or surprising content that captivates and intrigues your audience. Unpredictability can create a sense of excitement and wonder.
  5. Fear/Anger: While not always appropriate, content that addresses societal issues, injustices, or challenges can provoke strong emotional reactions. It’s crucial to approach such content ethically and responsibly.
  6. Curiosity: Stimulate curiosity and intrigue by posing questions, teasing upcoming content, or presenting thought-provoking ideas. This can encourage audience engagement and a desire for more information.
  7. Achievement/Satisfaction: Create content that helps your audience feel accomplished or satisfied. This could be through educational content that imparts knowledge or content that helps them solve problems.

Bonus emotions: Nostalgia. Take your audience back in time to a period when life was simpler. This is why posts about old tunes, old toys and old games that were popular during childhood do well.

Remember, emotional triggers should be used ethically and responsibly, considering your audience’s well-being. It’s important to strike a balance between evoking emotions and providing valuable content that aligns with your brand or message.

Hope this helps!

Jay Jay Ghatt

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Jeneba "Jay Jay " Ghatt |Creator Economy Educator

Longtime Content Creator | Culture Critic & Politico | YouTube & Pinterest Marketing | Ex Journo & Columnist | | Writer