PRPros: The Do’s and Don’ts Of Getting Earned Media from Bloggers

Photo by Product School on Unsplash

I’ve been at this blogging and content creation thing for over two decades and boy have I seen a lot of…um…let’s say, “interesting” pitches from PR Pros looking for coverage of their clients.

I get hundreds each week as an independent publisher.

And because I really Love helping people, right now, I think I want to help out, specifically, Public Relation Professionals who are eager to get influencers and bloggers cover, promote or work with their clients on an earned (not paid) media basis.

I really do think I’ve come into contact with every type of pitch out there and from my experience have come to appreciate the best and loathe the worst.

Also, I was one a publicist myself and owned a boutique firm and represented clients from organizations to a Grammy-nominated recording artist so I know and appreciate the other side or earned media game myself.

That being stated, I’ve come up with a list of Do’s and Don’ts for PR Pros to increase their chances of having their client covered by a blogger.

Photo by Sam McGhee on Unsplash