I threw away over $1M ignoring email marketing; learn from what I did wrong

When I first started blogging over two decades ago, I quickly gained thousands of subscribers through the blogging platform I used at the time, Blogger, automatically. I didn’t need to do anything to collect them.

Because I was one of few bloggers back then in my niche, celebrity pregnancy and news and information, I had a lock on the market. At that time, had I been cognizant of the value of email marketing, I would have used that direct access to close to 50,000 eyeballs to promote affiliate products or sell my own products.

I was aware of email marketing but didn’t take proactive steps to take full advantage of the opportunity. It was a million dollar mistake.

I’m now starting again and it’s an uphill battle now that there are more competitors in my market and it’s not as easy as before.

So if you’re just starting out, then this emaill is for you. I don’t want you to repeat my mistakes.

Read on and learn more on on how to grow, scale and optimize your email marketing efforts.

First, why Newsletters?

They can be a valuable tool for client development, nurturing, growth, revenue, and sales in various ways:

  1. Building and Maintaining Relationships: Newsletters allow you to stay in touch with your clients, keeping your brand fresh in their minds. This ongoing communication helps nurture relationships over time.
  2. Providing Value: Newsletters can deliver valuable content to your clients. This can include industry insights, tips, and educational content, which can position you as an expert in your field and help your clients solve problems.
  3. Promoting New Products or Services: You can use newsletters to introduce and promote new offerings to your existing client base. This effort can increase your revenue via upselling or cross-selling.
  4. Engagement and Feedback: You can use your newsletter to survey and poll your audience or customers. The feedback and insights you gain can help you…

--

--

Jeneba "Jay Jay " Ghatt |Creator Economy Educator

Longtime Content Creator | Culture Critic & Politico | YouTube & Pinterest Marketing | Ex Journo & Columnist | JayJayghatt.com | Writer