How to Turn Email Subscribers Into Customers in 2023

For small businesses, coaches, consultants, online trainers and other client-based companies, email marketing will forever be THE best way to secure deals and opportunities.

But once you get someone on your email list, turning them into a customer or client requires a well-planned and strategic approach.

Nurturing subscribers to eventually sell to them has forever been intiidating to me. I had an account with Mail Chimp email marketing platform when I first started and got the free version, but using the power of Pinterest and my blog, I grew my email subscriber list to 1,000 and outgrew the free plan without making a penny.

Eventually, I learned after watching quite a few YouTube videos, attending more than my fair share of online webinears, and joining a few social media-based communities on Faceboo, Clubhouse and other places, some free and some paid (I highly recommend Meagan Williamson’s community which you can join here).

Now, I have earned over 6 figures from selling products and securing clients via my email funnel and system.

Automation and Email Sequences are the crux of an email marketing system. You set up automated email sequences, also known as autoresponders, that trigger specific emails based on subscriber actions or time intervals. This feature enables you to nurture leads, deliver valuable content, and build stronger relationships with your audience, all while saving time and effort.

Here is the system that 6–7 figure earning marketers use to convert their email subscribers into customers:

1.Build a targeted email list: Ensure that your email list consists of subscribers who are genuinely interested in your products or services. Offer valuable content and incentives to encourage visitors to subscribe to your list. You can give away a cheat sheet, a guide, or some other free piece of content that will be exchanged for their email.

2. Segment your email list: Categorize your subscribers based on their interests, preferences, demographics, or purchase history. This allows you to send more personalized and relevant emails, increasing the chances of converting them into customers. The easiest tool for doing this is ConvertKit. It is as simple as…

Jeneba "Jay Jay " Ghatt |Creator Economy Educator

Longtime Content Creator | Culture Critic & Politico | YouTube & Pinterest Marketing | Ex Journo & Columnist | | Writer