Hashtags 101: Sometimes, Less is More

Those Seemingly Inconsequential Hashtags Are Crucial To Gaining More Exposure For Your Brand but don’t get carried away

If you are new reader to my Creator Economy content, then you should know that I like to sprinkle actual how to lessons in with my inspirational and motivational writings.

It’s time for Creator Lesson so buckle up.

Not so many years ago, many people probably paid little attention to that pound sign on the computer keyboard. You know, the one that looks like this: #.

Then along came Twitter and what we have come to call the “hashtag,” and social media marketing was changed forever.

Yet, not everyone takes advantage of hashtags the way they should, and that’s unfortunate because if you are not using hashtags, you are missing out on exposure for you and your brand.

When you are on social media sites such as Twitter or Instagram, your goal should be to become part of the conversation. The hashtag allows more people to find your contributions to that conversation. Without them, you miss out on lots of eyes that could be viewing your content.

For example, let’s say 1,000 people follow you on Twitter. Not counting re-tweets, only 1,000 people will see your posts if you don’t use a hashtag.

Add the hashtag, though, and you start picking up momentum because the post has the potential of being seen by, and re-tweeted by, any number of people.

A common hashtag, such as #love, can position your post to be seen by potentially millions of people.

But be warned.

While there are great benefits to hashtags, there also are pitfalls.

Hashtags don’t come with exclusivity. Anyone can use them, so a hashtag can become a weapon that works both for you and against you.

Critics of your brand, or just the usual assortment of Internet trolls, may attempt to hijack your hashtag, putting you or your business in a bad light.

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Jeneba "Jay Jay " Ghatt |Creator Economy Educator

Longtime Content Creator | Culture Critic & Politico | YouTube & Pinterest Marketing | Ex Journo & Columnist | JayJayghatt.com | Writer