Go To the Path Less Traveled, Made Easier with Preparation

We are always chasing success and we look to those who seem to have it all figured out.

We study their moves, their past and look for patterns and lessons.

I’m a big believer in replicating success models and not reinventing the wheel.

It makes no sense whatsoever to launch anything, in life, (business or personal), without studying those who came before you.

Imagine you were hiking through the woods and had gone as far as you can into the path before turning back. You would follow the dirt road that looked most traversed.

The worn pathways take you back to your camp, to the familiar.

It is always a risk to test out new avenues. That is why so few people do and we consider those who pursue the unknown to be brave.

There is a difference between those who step out on faith with a plan and those who do not.

The latter fail to research.

They do not study the market, and don’t do all the homework and leg work necessary to increase the likelihood of getting a return on the investment of time, money, talents and energy.