From Personal Brand to Profit: A 9-Step Guide to Turning Your Passion into a Business.

You have the charisma to attract an audience or a community that supports what you do and enjoy your contribution. And now, you want to turn that influence into a business.

The minute you decide to formalize and make it official official, you will find yourself mentally in an entirely different arena. Opportunities will open for you just as you start to think of your personal brand as a business and not just a side gig.

To help you navigate your journey of launching and growing an online business, review these simple easy-to-follow steps including tips, tricks and links to get you started.

Step 1: Mindset

But first, you must make sure you have adopted the proper mindset that will guide your path and ensure you stay committed to your goal.

I am sure you have heard of this concept of mindsets before.

Mindset is an established set of attitudes that impact how you approach life and assess situations.

Among the various mindsets, the growth mindset is one often talked about. The growth mindset is the most important one to adopt in order to be successful. This mindset is often aligned with the “abundant” mindset.

A growth mindset is the tendency for people to believe that their abilities can be developed through hard work.

With a growth mindset, you try harder, you want to learn new strategies, and you seek out feedback when you are stuck. Those with this type of mindset also believe that resources are not fixed and limited to a few in the world.

The growth mindset is akin to the abundant mindset which believes the opportunities are never dried up.

The limited or scarcity mindset is the opposite of these. This mindset believed that there will never be enough of something. Having limited money and resources triggers the scarcity mindset. Scarcity can preoccupy your brain so much that you cannot focus on the opportunities before you that are great and that may be the path to abundance.

As a result, the scarcity mindset leads you to overly prioritize the pressing needs at the expense of your longer-term needs…

Jeneba "Jay Jay " Ghatt |Creator Economy Educator

Longtime Content Creator | Culture Critic & Politico | YouTube & Pinterest Marketing | Ex Journo & Columnist | | Writer