If you’re struggling to get sales and to monetize your online presence consider social psychologist Robert Cialdini’s research where he identified 6 principles of persuasion.

Tap into these shortcut emotions that people rely on when making decisions — such as whether to download your podcast, subscribe to your channel, sign up for your email list, purchase your course or ebook or guide.

1. Liking

If people like you–because they sense that you like them, or because of things you have in common–they’re more apt to say yes to you. Don’t sell too soon. Add value, service, build relationships, show you understand struggles and pain points before trying to influence to make a purchase.

2. Reciprocity

People tend to return favors. If you help people, they’ll help you. If you behave in a certain way (cooperatively, for example), they’ll respond in kind.

Think, asking for an email in exchange for a freebie, a purchase of a tripwire/low ticket item after a value packed webinar, a gift card offer/contest in exchange for filling out a survey.

3. Social proof

People will do things they see other people doing-especially if those people seem similar to them.

Humans are social by nature and generally feel that it’s important to conform to the norms of a social group. This means that when it comes to decision making, we often look around us to see what others are doing, before making our mind up.

This is where having an engaged active following, showing reviews and recommendations from previous clients, customers, audiences can help.

4. Commitment and consistency

People want to be consistent, or at least to appear to be. If they make a public, voluntary commitment, they’ll try to follow through.

Jeneba "Jay Jay " Ghatt |Creator Economy Educator

Longtime Content Creator | Culture Critic & Politico | YouTube & Pinterest Marketing | Ex Journo & Columnist | JayJayghatt.com | Writer